Primrose is to create 40 new jobs as part of a major expansion into new premises in Derry.
The positions at the café-bistro – which will be advertised immediately – are both full and part-time, and include chefs of all grades, front of house staff, waiters and waitresses, baristas, deli and bakery assistants, kitchen porters, and a mixologist.
Renovations are currently underway on the 6,000 sq ft site on the Strand Road (formerly T.E. Howie’s) to create a unique day to night dining experience which will include a new café/restaurant and cocktail bar, as well as coffee to go and a takeaway lunch menu.
The famous ‘scratch bakery’ – where all of Primrose’s bread and cakes are made fresh from scratch, every day – will also move on site.
A selection of breads and patisserie items, as well as delicatessen from Breslin’s butchers, will also be on sale to take out for the first time.
Primrose Strand Road will open at the end of October.
The husband-and-wife team behind Primrose, Ciaran and Melanie Breslin, first started selling cupcakes made by baker Melanie in Ciaran’s butcher shops.
They opened their first Primrose in Derry with four members of staff in 2012, and now employ 38 people across two locations – Carlisle Road and Atlantic Quay.
“Primrose is our life and soul,” said Ciaran, “everything revolves around Primrose, so to see the new premises coming together is so exciting for us.
“We’re constantly trying to evolve the business and stay ahead of trends, so we’re confident this will be the start of something completely new for Derry.”
“This really is one of a kind, there’s nothing like it out there,” added Melanie.
“We’ll have the bakery open so that customers can see everything that’s going on, and we’ll have the open kitchen as well.
“We’ve a cocktail bar, patisserie counter, delicatessen and bakery items for retail, grab and go coffee, all under one roof.”
Primrose is one of the success stories of the food and drink and hospitality industry in Derry.
It won best casual dining in Co Derry in the Restaurants Association of Ireland awards, and is the north west’s current restaurant of the year.
“The Strand Road has been very derelict these past few years, and with the new hotel under construction and two new bars it’s great to see a bit of life coming back into the area,” said Melanie.
“It would be great to see the Strand Road becoming vibrant again, and returning to being a bit of a hub for the town.
“We’ve been able to grow from four staff to 78 in five years, and that shows the appetite there is in Derry for quality food made from local produce, and also the potential that’s in this city to succeed as a small business.
“Derry’s become a real food destination, and it’s wonderful to be part of that.”
Primrose has been supported by the North West Regional College’s Foodovation centre, which nurtures and develops food businesses across Ireland.
Its general manager, Brian McDermott, said Primrose was one of the Foodovation centre’s success stories.
“I’m delighted to be able to congratulate Ciaran and Melanie on the opening of a new chapter in Primrose’s development,” he said.
“This is exciting news not just for Primrose, but for the entire region.
“Any jobs in the hospitality sector have to be welcomed, and this goes to show just how vibrant the food and drink industry is in Derry at the moment,” he said.
For more information, or to arrange an interview with Ciaran and Melanie Breslin, contact Ciaran Breslin on +44 (0) 7809 147987 or email firstname.lastname@example.org